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KaZaZZ! Pay-Per-Click Advertising Program - Local Search Protocol

KaZaZZ! has developed a simple search protocol that allows consumers the ability to find local businesses using KaZaZZ! Advertising:

1. Businesses that want to be identified locally can add the name of the City after their related keywords in the bidding process. For example:

For a listing related to:

      "Shopping in Dallas"

Your keyword would look like (your keyword, then a space, then the city):   

     "Shopping Dallas"

2. Visitors to KaZaZZ! that want to search locally will add the City after the keyword(s) in the search box.

3. Local search requests are then matched up against local businesses to generate the search results.

 

Note: This protocol works best for larger cities.  Businesses in smaller cities may want to add both the city and state after their related keywords.